Why the Promenade of Mermaids Is One of the Best Events in NJ

If you think mermaids are half-human sea creatures found only in books and movies, think again! The Promenade of Mermaids in Asbury Park, NJ, brings these mythical creatures to life. Each June, “merfolk” flock to the Jersey Shore adorned in silver scales and seashell crowns. It’s truly a sight to behold! Read on to learn more about the event and start making plans to attend this year.

Before packing up and heading to Asbury Park, be sure to consider our area’s other activities and attractions! Use our complimentary Jersey Shore Vacation Guide to help you plan an unforgettable getaway. In addition to the Promenade of Mermaids and other local events, this valuable resource features our favorite restaurants, shopping spots, outdoor adventures, and more. Get a copy today!

Experience the Magical Promenade of Mermaids

About the Event

Asbury Park’s annual Promenade of Mermaids attracts participants of all ages. Feel free to dress up and take part in the excitement, or just come and watch! Either way, it’s fun for the entire family. If you’re in need of some outfit inspiration, check out the online photo gallery.

This year’s Grand Marshall is Alfonso Sanchez, a Southern California native who loves all things mermaid-related. He led the Sacramento Promenade of Mermaids for years and has participated in activism and fundraising for the protection of waterways, oceans, and marine life. During the Asbury Park Promenade, Sanchez works to get people involved in the community. He encourages participants to “be the voice for those who are too afraid to use it — be the magic.”


There’s so much to see and do at the Promenade of Mermaids! Land-dwellers can enjoy face painting, live music, and arts and craft vendors along the Asbury Park Boardwalk. Of course, the main draw is a colorful parade that winds from First Avenue to the Convention Hall. You’ll see everything from seahorses to jellyfish to mermaids painted in vibrant blues and greens. Prizes for best costume are awarded each year.

Tips for Your Visit

  • Summer days at the Jersey Shore are often hot and sunny. Drink plenty of water and wear sunscreen.
  • Registration for the costume contest is $10, and there is no charge to walk in the parade. Don’t forget to use #AsburyPromenade on social media!
  • Parking can be difficult in Asbury Park. We recommend leaving your car in Ocean Grove and taking an easy 10-minute walk down the boardwalk.
  • Be sure to stick around for the after party!

Book Your Stay in Nearby Ocean Grove

View of the King bed in the Bradley Suite

A day full of fun and excitement is sure to leave you feeling sleepy. Instead of driving home after the Promenade of Mermaids, consider spending the night in Ocean Grove! Both the Ocean View Inn and the Ocean Plaza Hotel offer luxurious amenities and striking views. Plus, they’re just steps from the Asbury Park Boardwalk!

If you’re traveling as a family or with a group of friends, consider our two-level Bradley Suite with its spacious living room and full-sized kitchen. You can indulge in a delicious continental breakfast each morning and fall asleep to the sound of the ocean at night. There’s no better way to unwind! Check our availability and book your stay today.